👋 Hello, I'm
Anup Rao
A technical product manager bridging engineering and business, currently driving ad systems at X, with roots in full-stack development and a passion for products that scale.
👋 Hello, I'm
A technical product manager bridging engineering and business, currently driving ad systems at X, with roots in full-stack development and a passion for products that scale.
A little about me
Hi! I'm Anup, a product manager based in Ontario, Canada, with a rare blend of hands-on engineering experience and strategic product thinking. I hold a Master's in Computer Science from Algoma University and have spent years working across ad tech, e-learning, and enterprise software.
Currently at X (formerly Twitter), I drive the roadmap for internal ad-serving and campaign validation systems used by global advertisers. I love working at the intersection of data, engineering, and user needs — using metrics to make sharper decisions and shipping features that actually move the needle.
When I'm not deep in a backlog or a Datadog dashboard, I'm exploring new technologies, thinking about what makes products truly intuitive, and enjoying life in Canada.
Where I've been
May 2024 – Present
Associate Product Manager
X (Previously Twitter)
Driving the roadmap for internal ad-serving and campaign validation systems supporting global advertisers and agencies. Partnered with engineering, design, and ad operations to enhance creative rendering, targeting accuracy, and measurement reliability at scale. Prioritized backlogs using data-driven insights from Datadog and Grafana, improving campaign throughput by 18%.
Sep 2023 – Apr 2024
Associate Product Manager
Artohlam Group Inc.
Defined PRDs for truck check-in automation features, improving client satisfaction and retention. Collaborated with leadership to balance operational scalability with client-driven needs, and managed end-to-end testing and rollout of new platform APIs across design, QA, and onboarding teams.
May 2021 – Jul 2022
Frontend Solutions Developer
Webtrigon
Built custom React UI components and complex web forms integrated with REST APIs, enhancing customer validation processes. Developed JavaScript logic for the Packages Bundle + Save flow and created training materials and workshops for client onboarding and product adoption.
Apr 2020 – Apr 2021
Platform Developer
Scaler (E-Learning Systems)
Contributed to Scaler's e-learning platform supporting 15,000+ career transformations and 900+ placement partners. Developed and optimized platform features for scalability and designed RESTful APIs facilitating seamless integration between web and mobile platforms.
Dec 2018 – Mar 2020
Enterprise Operations Analyst
Accenture
Maintained and developed data within the SAP ecosystem using ABAP, SAPUI5, and SAP HANA. Enhanced vendor invoice workflow efficiency by 15% through process optimization and format pattern recognition.
Mar 2016 – Nov 2018
Quality Analyst
Pole to Win India Pvt Ltd
Developed and executed comprehensive test plans and workforce breakdown structures for games released on PlayStation and Xbox. Tested hardware and software within tightly controlled sandbox environments prior to production release.
M.S. in Computer Science
Algoma University, Ontario, Canada
2024
B.S. in Computer Science
Amity University, India
2015
Let's connect
Whether you have an exciting product role, a collaboration idea, or just want to connect — I'd love to hear from you. I'm currently open to new opportunities in product management.